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Privacy Policy

We explain below how we use and protect the personal information we may gather from and about our customers by means of our websites, mobile applications, online booking widgets , rental and sales locations, and from third-party sources. Using our websites or mobile applications, you consent to the collection, use and disclosure of your information, as described in this Privacy Policy.

Information Collected About You

You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our locations. When you are asked to provide personal information, you may decline. If you choose not to provide the information, you may not be able to use some products or services. The personal information we may collect includes:

  • Your name, address, contact information, date of birth, driver's license number and expiration date and emergency contact information;

  • Vehicle rental information, including the location of where the vehicle is rented, date of rentals, type of rental and your preferences;

  • Your credit card details, online user account details, passport information

  • Information you provide regarding your marketing preferences or in the course of participating in surveys or promotional offers;

  • Photographs you submit of you and your driver's license or your receipts through camera features available on some of our mobile applications and websites, receptions;

  • Financial information that may be necessary to facilitate the purchase or lease of a vehicle from a Sales or Fleet Management location

  • Additional contact information about you that we may obtain through third parties with whom we do business (e.g. travel agents, Car Sales lead providers or similar providers).


With your consent, we may access location-based information or collect location markers from your mobile device or based on your IP address. We may use this information to provide you with notifications related to our locations, return information, local offers or other information that may be helpful in providing you with better services. We do not use this information to specifically locate you for any reason other than to provide you the service. 

Information Collected and Stored Automatically

By visiting our websites, certain information may be automatically provided to us by your computer. For each visitor to our websites, our webservers automatically recognise the visitor's domain name or IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, webservers can identify your computer by its IP address. In addition, we may collect your browser type and operating system as well as your internet service provider (ISP), referring and exit pages, date and time stamp and/or clickstream data. We collect similar information when visiting our websites with your mobile device, including mobile device brand, model, mobile operating system and carrier. Except as otherwise explained in this policy, we may combine the non-personal information we collect from you (as described above and as described below, under "Use of Cookies and Similar Technologies") with your personal information in order to tailor our websites and enhance your online experience by saving your preferences and/or to help identify site features, advertisements and offers that may be of interest to you.

Vehicle Operation and Location Data

Our vehicles may be equipped with a vehicle telematics / vehicle tracking system provided by the manufacturer or other supplier("Telematics System"). Some or all Telematics System functionality may or may not be active during rental periods. Telematics Systems may provide us with use of, disclosure of or access to (1) location information, (2) crash notification and related crash data and (3) operational condition, mileage, diagnostic and performance reporting of vehicles ("Telematics Data"), as permitted by law.

How We Use This Information

We use the information we collect for the following purposes:

  • To assist and enable the transactions that you request, such as reserving and renting motor vehicles.

  • To provide customer services related to your interactions with us or to respond to your inquiry.

  • To verify your identity for fraud prevention purposes. We do not store this information for any other reason.

  • To contact you regarding an incomplete online reservation.

  • To contact you about a claim.

  • To provide you with discounts, coupons, offers and other information, opportunities and services that may be of interest to you. You may receive these offers in advertising via third-party sites and media properties, including on social media. You may be able to opt out of these ads by clicking on an icon in the ad or through the privacy settings in each media property.

  • To assist us in providing better products and services; for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services.

  • To compile statistics and analysis about our customers' use of our websites, products and services, which statistics are only used to enable us to provide better customer service, products, features and functionality to you and other customers in the future.

  • To protect our rights and property.

We may combine the information that you submit to us with information related to your transactions with us, such as rental location and vehicle type. We may also combine this information with data we receive about you from third parties who assist us in processing requests, maintaining our data and optimising our services.

With your consent, we utilise text messaging, known as Short Message Service (SMS), to provide any of the following: time sensitive communications related to your transaction (e.g. construction delay at airport branch), extended rental opportunities, customer experience surveys, marketing promotions such as coupons, discounts, last-minute specials or loyalty and rewards information. You will have the ability to opt out of these communications by replying to the message as stated in the message.

We retain information we collect for commercially reasonable periods of time or in accordance with specific laws or policies. Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled. Inactive data may, however, continue to be used for statistical, marketing, archiving and other analytical purposes.

How Your Information May Be Shared

We also may disclose your information to other third parties:

  • when required by law or in response to legal process;

  • without legal process in response to a request from law enforcement relating to a criminal investigation;

  • to protect our rights, privacy, safety or property, or that of the public;

  • for administrative or technical support or other business purposes to facilitate our transactions with you (i.e. for your insurance replacement, corporate rental or through one of our partners);

  • to analyse our data, conduct mobile analytics services or to maintain and improve our services (subject to confidentiality agreements as appropriate);

  • to permit us to pursue available remedies or limit damage that we may sustain;

  • to enforce the terms of any rental agreement or our websites' terms and conditions;

  • to assist with the administration of frequent flyer or other rewards programmes;

  • to process your transaction with our subsidiaries or licensee/franchisee located in the country in which you place your reservation;

  • if the rights of another individual might be violated

Data Security and Integrity

The security of the information you provide is very important to us and we try to provide secure transmission of your information. For certain transactions on some of our websites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. While we strive to protect your personal information, we cannot guarantee the security of any data transmission over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect it from loss, misuse, unauthorised access, disclosure, alteration and destruction to ensure the data's integrity. We use a combination of technological, physical, administrative and organisational controls as well as non-disclosure or confidentiality agreements as we deem appropriate to protect your data.

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